New Era – a must for those who like caps
New Era stands tall as an industry titan, a must-have for cap enthusiasts. As the go-to brand in streetwear and sportswear, numerous brands partner with New Era, drawn by their impeccable fit and stellar quality. Iconic and treasured, New Era caps have become collector's items for many. Their prolific licensing with entities like the NHL, NFL, NBA, Disney, and various sports leagues has built a magnetic brand aura that’s tough to challenge. The association is so profound that, for many, it's New Era or nothing. Their prominent partnerships with MLB and NFL, being the official headgear provider, ensures New Era caps are sported during every game, amplifying brand visibility.
Founded by German immigrant Ehrhardt Koch in Buffalo, USA, New Era's roots trace back to 1920 when Koch, a former employee at Miller Brother's Cap Company, took a leap with a loan from his aunt. The company still remains family-owned and primarily based in Buffalo, with a chunk of production happening in Asia.
The brand hit a significant milestone in the 1950s by collaborating with MLB, birthing the iconic NY Yankees and LA Dodgers caps, which took the world by storm. This partnership propelled New Era to the global stage, leading to partnerships with multiple teams.
Their diverse range boasts bestsellers like the 59Fifty, New Era's crown jewel, adored for its flawless fit and also worn by MLB players. Apart from this, they craft a variety of models like the adjustable 940, Flexfit 39Thirty, Snapback 9Fifty, and more. New Era's cap names highlight their extensive history and industry footprint.
Hatstore proudly houses an expansive selection of New Era caps, including exclusive models found only here.